Chad Schott

VP, Learning, Quality & Compliance

Chad Schott is VP, Learning, Quality & Compliance with 13+ years of bringing online solutions to SMBs, through multiple sales channels – offline and online. He has a deep knowledge of existing and emerging business models in Local Media Industry (Directory advertising, Yellow Pages, Search Engine Marketing (SEM), Pay-per-click (PPC), Pay per call (PPCall), call measurement and analytics, video, mobile advertising, direct mail, display advertising and social media with extensive industry relationships

Chad’s Specialties are:
• Local sales channels (Yellow Pages, Newspapers, Cable MSOs, Broadcast TV, Telesales)
• Search, Local Search, IYP/online directories, listing management, reputation management
• Business strategy, product management, content management, sales and business development, partner management

Power Users & Program Owners

2:35 PM - 3:25 PM EST  |  Tuesday October 19

Getting Emotional Over Analytics